Zhixingji (Beijing) International Travel Co., Ltd.
Founded in December 2024 and headquartered in Dongcheng District, Beijing, Zhixingji (Beijing) International Travel Co., Ltd. is a travel agency specializing in in-depth Beijing tours and quality custom travel. Guided by the brand philosophy "Wander Beijing, See a Thousand Years," we focus on the Forbidden City and the Great Wall, the hutongs and royal gardens, local cuisine and folk culture — presenting every traveler with a real, vivid, three-dimensional Beijing.
Though young as a company, our core team is made up of seasoned professionals with years of experience in Beijing's travel market. We insist on pure-play tours with no forced shopping, transparent pricing and service first — backed by 24/7 customer support and flexible refund policies, so every journey is easy, reassuring and memorable.
Our Mission
To bring the culture of the thousand-year capital alive in every traveler's experience. Through professional commentary, attentive service and thoughtful design, we connect people with Beijing's history, architecture and everyday warmth — so every visit is worth the journey.
Our Vision
To become the most trusted brand for in-depth Beijing travel. We keep refining our service standards and itinerary quality, so that travelers from home and abroad fall in love with Beijing through Zhixingji — and Beijing's stories reach more of the world.
Core Values
The principles and values we stand by
Professional & Trusted
Licensed guides and docents with insightful, approachable commentary — journeys with depth and warmth.
Honest & Transparent
Open pricing, pure-play tours with no shopping stops — promises written into every itinerary.
Attentive Service
24/7 customer support — with you before, during and after the journey.
Innovative Experiences
Constantly developing new routes and themed experiences, keeping familiar Beijing fresh.
Safe & Reassuring
Carefully selected partners and sound safety and refund mechanisms for worry-free travel.
Travelers First
Centered on your needs, with tailor-made itineraries — every request treated as it deserves.